Uberland: How Algorithms Are Rewriting The Rules Of Work
forthcoming with University of California Press, Fall 2018
Silicon Valley technology is transforming the way we work, and Uber is leading the charge. An American startup that promised to deliver entrepreneurship for the masses through its technology, Uber instead built a new template for employment using algorithms and internet platforms. Upending our understanding of work in the digital age, Uberland paints a future where any of us might be managed by a faceless boss.
The neutral language of technology masks the powerful influence algorithms have across the New Economy. Uberland chronicles the stories of drivers in more than twenty-five cities in the United States and Canada over four years, shedding light on their working conditions and providing a window into how they feel behind the wheel. Uberland also explores the company’s outsized influence around the world: the billion-dollar company is now influencing everything from debates about sexual harassment and transportation regulations to racial equality campaigns and labor rights initiatives.
Based on award-winning technology ethnographer Alex Rosenblat’s firsthand experience of riding over 5,000 miles with Uber drivers, daily visits to online forums, and face-to-face discussions with senior Uber employees, Uberland goes beyond the headlines to reveal the complicated politics of popular technologies that are manipulating both workers and consumers.
forthcoming with University of California Press, Fall 2018
Silicon Valley technology is transforming the way we work, and Uber is leading the charge. An American startup that promised to deliver entrepreneurship for the masses through its technology, Uber instead built a new template for employment using algorithms and internet platforms. Upending our understanding of work in the digital age, Uberland paints a future where any of us might be managed by a faceless boss.
The neutral language of technology masks the powerful influence algorithms have across the New Economy. Uberland chronicles the stories of drivers in more than twenty-five cities in the United States and Canada over four years, shedding light on their working conditions and providing a window into how they feel behind the wheel. Uberland also explores the company’s outsized influence around the world: the billion-dollar company is now influencing everything from debates about sexual harassment and transportation regulations to racial equality campaigns and labor rights initiatives.
Based on award-winning technology ethnographer Alex Rosenblat’s firsthand experience of riding over 5,000 miles with Uber drivers, daily visits to online forums, and face-to-face discussions with senior Uber employees, Uberland goes beyond the headlines to reveal the complicated politics of popular technologies that are manipulating both workers and consumers.
Author: admin
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Fast Company: How Uber Manages Drivers Without Technically Managing Drivers
CNN Money: How Uber punishes drivers who refuse to use UberPool
IJOC, Vol. 10, 2016: Algorithmic Labor and Information Asymmetries: A Case Study of Uber’s Drivers
Motherboard: Uber’s Drive-By Politics
Surveillance & Society: Dreams of Accountability, Guaranteed Surveillance: The Promises and Costs of Body-Worn Cameras?
The Guardian: How Uber conquered London
Los Angeles Times: How Uber’s big settlement may make things worse for its drivers
A Case Study of Uber’s Drivers: How employment structures and hierarchies emerge through software
Harvard Business Review: The Truth About How Uber’s App Manages Drivers
Audible for Harvard Business Review: The Truth about How Uber’s App Manages Drivers
Semana Económica: Mandos medios desaparecen en las empresas de economía compartida
